WHITEPAPER
How do platforms and marketplaces make money?
11 Platform Revenue Models. Theory and real-life examples.
This whitepaper aims to provide strategic insights into how platforms and marketplaces earn money as well as an overview of which revenue model(s) you could try in your platform/marketplace.
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Welcome to the comprehensive guide on „How do platforms make money“. In today’s digital age, platforms and marketplaces have become integral to the online ecosystem, offering diverse products and/or services and connecting millions of users and companies worldwide.
Understanding the intricacies of monetization strategies is crucial for platform owners and marketplace operators to ensure their sustainability and profitability – and with it, their existence.
In this whitepaper, created in the cooperation between randevu.tech and Fraunhofer IESE, we delve into the various platform monetization strategies utilized by successful digital platforms.
Whether you’re a platform leader, aspiring platform owner or seasoned entrepreneur, this guide offers valuable insights and actionable strategies to unlock the revenue potential of your digital platform and marketplace.
From multiple subscription-based models to lead-generated revenue model and transaction fees, we explore the research of Fraunhofer IESE together with randevu’s 11 revenue models available to platform owners and managers. Additionally, each platform revenue model presented is analyzed through a real-life example.
Throughout this paper, we draw insights from prominent examples such as Uber, Amazon, and many hidden champions from various industries, deciphering how they have navigated the challenges of monetization while delivering exceptional value to their users and we give guidance on how to choose a revenue model that fits your business
Download this whitepaper to learn more about:
- The concise theory of digital platform monetization and marketplace revenue models
- Platform business models and how do marketplaces and digital platforms make money
- Types of platforms revenue models and monetization strategies for platforms
- Best practices with real-life examples of each revenue model
- How you can combine different revenue models into your unique online platform revenue strategy
- How revenue models can change over time
- How to use different revenue models for different platform sides
- Various examples of B2C marketplace revenue models
- Many examples of B2B marketplace revenue models
- How to choose the right revenue model for your marketplace/ digital platform
Whether you’re launching a new platform or seeking to optimize revenue streams for an existing one, this whitepaper serves as your roadmap to success in the competitive digital landscape.
Download the whitepaper now.
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